Website Development with Responsive Design

Websites created by G-Squared are based on modern technological designs and are “Responsive,” meaning that each page adjusts its appearance according to the user’s smart device (smartphone, tablet, etc.). A significant portion of internet browsing today is done through tablets and smartphones. Visitors who previously browsed your website on a computer are now on the go, on a bus, or elsewhere, gathering information about your site.

With Responsive Design, a website can also function as an app when opened from a smart device like an iPhone, iPad, or Android. Additionally, a responsive website adjusts according to the screen size of each device.

Google now requires Responsive Design so that the website appears in search results when using smart devices.

As one can understand, for responsive websites, there are many factors that make support for responsive design a necessary requirement.

Search engines favor responsive websites with a “friendly” design for smartphones and tablets. Google, the largest search engine which greatly influences the structure and content of a website, places significant importance on web responsiveness and ranks responsive websites at the top.

With web responsiveness, the abandonment rate can be reduced by up to 50%. A large portion of abandonment is due to the fact that many visitors leave the website as soon as they realize it is not web-responsive, reducing the website’s traffic by up to 50%.

Visitors to a responsive website are more satisfied as they can navigate without zooming in and out. We must consider that visitors might be navigating from any smart portable device and will likely not have the ability to zoom (in and out, left and right) to gather information from our website. By adapting our site to be responsive, visitors will easily and quickly navigate with just a single movement.

Building a responsive website is an innovation that benefits both visitors (for easy, quick, and pleasant navigation) and business owners (by reducing the abandonment rate and gaining a significant advantage in search engines).